Posts tagged user generated content

Web 2.0 et géographie

Jérémie Valentin propose une analyse très pertinente des impacts du web 2.0 sur la géographie faite par les géographes.

Outre l’analyse du spécialiste universitaire sur les changements de perspectives induits par ces nouveaux outils, je trouve intéressant l’analyse qui est faite de la prise en main d’interface comme Google Maps par des « amateurs » pour réinventer la géographie et la cartographie. Les exemples sont en tout cas très parlant à ce propos.

De manière générale, on peut d’ailleurs considérer que cette tendance affecte plusieurs domaines dans lequel des spécialistes ne souffraient d’aucune concurrence. Pensez à la photo, le graphisme, le journalisme d’actualité ou d’opinion… autant de domaines dont le contrôle n’est plus celui des spécialistes formés en tant que tel. Il ne s’agit évidemment pas de juger de la qualité ou la différence de qualité plutôt entre ces différentes formes de production de contenu mais de constater encore et encore cette tendance du contenu généré par des utilisateurs « non-spécialistes » avec ce que cela implique en terme de concurrence à moindre coût (gratuit?) pour les spécialistes…

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Blogging trends

Following my previous post about web trends for 2009, I wish to focus a little more on blogging trends.

Below, you will read abstracts of different articles I found quite relevant. Blogging is certainly becoming a bit more mature every month and now there are interesting developments taking place in the blogosphere. Keeping the conversation going must be one of the main concern for everyone, but there is more to it… like influencing, networking, sharing or niche blogging…

First, an abstract of a hot trends analysis from entrepreneur.com :entrepeneurcom

In the blogosphere, the opportunity for entrepreneurs lies more in the implementation of blogs than in starting a blog-related business. “People are thirsty for knowledge and want their voices to be heard,” says Karen Jackie, a blogging expert and principal at ContentRobot. com, and starting a blog “is an easy way for small businesses to tell their story and [let customers join] the conversation.” Leveraging this powerful tool requires ongoing commitment, but blogging will become easier with evolving technology, multiauthor efforts and mergers with social networks. Says Jackie,“Blog-powered websites will phase out the lonely, static corporate website.”

Then, Strange corporation focuses on the benefit of user generated content (comments in blogs for example) :

UGC such as in blog comments, product reviews, video reviews, creative competitions, galleries, and other content has significant benefits: 1.) Brand perception – open, honest, approachable, 2.) Brand engagement – users can contribute and get involved, 3.) Brand dialogue – customers feel important and listened to, 4) Brand trust – your products/services must be good because you let users scrutinise them, 5) Value added – UGC galleries, product reviews and video reviews offer users more immersion and engagement, and 6.) Free content – your users are helping to improve your offering for free.

Darren from ProBlogger.net breaks down the top 5 trends for blogging in a short video, and he thinks blogging trends are the following :

  • Multiple bloggers producing content on the same blog
  • Trends towards more niche blogs focusing on a very specific subjects
  • Merging blogs in big websites. All sort of media and content grouped on the same spot (mashup)
  • Blogs as portals or magazines (only segments devoted to blogging and acting more as aggregation of content)
  • Indirect earning and income blogs (reach job opportunities through blogs) and money through advertising

Finally, Greg Jarboe is writing about the influence of blogs :

Now, blogs certainly aren’t considered the “newbies” of the social media scene – “granddaddies” is probably a more appropriate name. But that gives them an advantage from a marketing perspective – the medium has matured and moved from early adopter phase to the mainstream. That means more consumers are not only reading blogs; they are being influenced by blog content when it comes to what they decide to buy and who they decide to buy it from.

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Top 10 web applications – success of UGC

Through a poll launched on the web by a small British company (Carsonified), 3000 web users voted for their preferred web application. Results were released in March 2008 and they are quite interesting in a perspective of user generated content (see previous post about it or another one in French) :

The top ten web applications rely on user generated content and/or on social networking, as shown below with the first six of them :

Again, this gives a good idea of what’s important now and part of the general tendency towards a more and more participative web communication.

It is clear for Carsonified that web applications people really like help them to communicate and share their experiences with others on a direct daily basis.

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User generated content – Communication & marketing 2.0

Having written a few posts about the media revolution and different aspects of user generated content (real or fake competition for journalists and media firms ?), I have found a few references about direct implications in marketing and communication… Here is a short list of a few pages :

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