Posts tagged trends

Web is mobile

December is usually good for predictions… Every specialist on the web will try to make up, or at least relay, trends for the next decade and they usually agree on most of the points!

On ReadWriteWeb, Sarah Perez comments recent predictions made by analyst firm IDC about the future of web usage… Well, these predictions are just in line with what has been written last two or three years… Web is going to be essentially mobile (more than 1 billion users by 2010)! That means more and more content producers will have to manage information on a smaller screen and stick to the point (KISS principle… if you forgot about it). I guess the 140 characters twitter format is not dead :-).

While IDC may not predicting the death of the PC, it does believe that in 2010 mobile devices will eclipse PCs in several areas – or at least come very close. For example, the firm claims we’ll see more than a billion mobile devices connected to the web by year-end. That’s almost as many mobile devices as internet-connected PCs, the latter which will total 1.3 billion. Also, the growth rate of mobile devices is 2.5 times that of PCs.

Then, trends towards mobile web already strongly observed in Asia and developping countries will probably generalize as they are « surfing » on Apple-like smartphones… and waiting for the next generation of iPad…

So is it the end of the web as web know it? Are we going to surf through multiple iPhone or Android applications instead of classical html/php/javacript… pages? How many devices will be able to connect to the web that way? Who will win the smartphone OS war to impose new standards?

I’m looking forward to seeing all this happen… Maybe this is web 3.0 happening on smaller screens!?

>> more about this :

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Good communication through email

In times when communication budgets are shrinking and everyone is thinking how to communicate efficiently without any money left… using emails could again be a good alternative for communicators and marketers.

However, everyone knows from having to go through tons of emails every day, that it is difficult to be actually read!

imedia_connectionRyan Buchanan from iMedia connection recently wrote a very comprehensive article about 11 email design best practices. Among these useful tips are different advices about email layout (think of your users reading mails on their mobile phones for example, or of those who do not display images… by choice or not…), but I especially liked the part about building the message …

Besides, you may find interesting to go through Silverpop‘s slides about Email Marketing Trends 2009 below :

More to read about emails :

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2009 social media marketing and PR

If you seriously think of compressing your marketing and communication budget, you have to read Marketing Sherpa’s 2009 Social Media Marketing & PR Benchmark Guide (executive summary in pdf)!

Well, if there are things you may know about the use of social media in PR and marketing, you may find some of the conclusions interesting (look at the charts) :

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So, now you are ready to train everyone in the office to use social media efficiently for the greater good of your organization, aren’t you?! However, you might discover that most of them already use them… everyday at work… without telling you :-)

But, if you want to stick to that old traditional website of yours, at least read Yann Gourvennec’s article on the 15 golden rules for web 2.0 websites… it may help…

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Facebook maturing trends

It’s getting clearer every day, Facebook is going through an inevitable maturing process.

Oh yes, and I don’t mean getting more mature because of its five-year presence on the web, but it seems that an older generation is taking over the most popular social network among teenagers and students, so far…

An iStrategylabs survey shows that the 35-54 generations (X and Y if I remember well) is istrategylabssteadily increasing among Facebook users (2009 Facebook Demographics and Statistics Report: 276% Growth in 35-54 Year Old Users – by Peter Corbett, CEO of iStrategyLabs). Here are some facts :

1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report
2) The 55+ demo is not far behind with a 194.3% growth rate
3) The 25-34 year population on Facebook is doubling every 6 months
6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.
7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.

Take away? Parents and professionals are rapidly adopting Facebook. Should a marketer be concerned about this shift if they’re focused on youth marketing?

Facebook’s audience is reajusting to take into account the fact that older generations are trying to catch up on generational technology gap. In Time magazine, Lev Grossman is explaining Why Facebook Is for Old Fogies. Among the ten reasons, I completely agree with the following… being part of these users myself :oldies_facebook

1. Facebook is about finding people you’ve lost track of.
2. We’re no longer bitter about high school.
3. We never get drunk at parties and get photographed holding beer bottles in suggestive positions.
4. Facebook isn’t just a social network; it’s a business network. And unlike, say, college students, we actually have jobs.
5. We’re lazy. We have jobs and children and houses and substance-abuse problems to deal with. At our age, we don’t want to do anything. What we want is to hear about other people doing things and then judge them for it. Which is what news feeds are for.
6. We’re old enough that pictures from grade school or summer camp look nothing like us. These days, the only way to identify us is with Facebook tags. […]

oh_crap_facebookBut this new phenomenon may change the way younger users manage their profile on Facebook … To have an idea of what can happen (it happened to me by the way :-), take a look at « Oh Crap. My Parents Joined Facebook » !

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The future of the Internet

liftThere are some moments in life where you have a chance to flirt with history… This is what happened when I was listening to Vinton Cerf, one of the creator of the Internet at lift conference.

The talking dinosaur (as he called himself with a smile) captured the audience and everyone listened carefully to this hyperactive man still re-inventing the web on a daily basis.

He gave us a glimse of what the future of the Internet might be through the description of some of his projects.  First, he took time to surf on the WWW timeline to remind us of where we come from… Nothing new but when told by Vinton Cerf, it makes even more sense… I tell you… especially when the man can make you laugh so much about technology vint_cerfand his projects… Here are some quotes I wanted to share with you :

  • There’s no central power or authority that causes Internet to work – one great thing about the web…
  • Internet showed that people are willing to cooperate and willing to share information freely with others on the web
  • There’s an increasing number of mobile devices connected to the internet. And for millions of users, their first experience of the web is done through mobile phones…
  • Asia is leading the number of actual users on the web with only 15,3% penetration (vs 73% in US and 48% in Europe)

According to Vinton Cerf, here are some of the near term changes he (and others) are working on :

  • IPv4 -> IPv6 – 128 bit addresses (3,4 X 10p38)
  • DNSSEC (.se, .pr, .bg, .br, others?)
  • Internationalized Domain Names: Non Latin Unicode characters, …
  • Increasing need to segregate, compartment, protect data (privacy, legal protections, corporate trade secrets, …)
  • Huge data collections (sensor networks, WWW, digitized everything)
  • Bit-Rot problem (it’s 3000, can you interpret 1997 PPT?) – interpreting older files
  • Crowd / Cloud computing: inter-cloud data exchange (formats? Meta data?), inter-cloud protocols (TCP/IP? Other)
  • Legal Framework: Privacy and Law enforcement in a global system, Domestic/international support for e-commerce, legal value of digital signature, dispute resolution in interneational settings
  • Intellectual property protection (what new models can we invent?): existing copyright framework, new ideas (creative commons, copyleft, …), automatic detection of abuse (e.g. YouTube fingerprinting)
  • Digital libraries (Vint is working for Google at the moment :-): prospective acquisition, retrospective digitization, – user, author, publisher, library rights and responsibilities, Books that talk to each other through the web

And then, the next step Vinton Cerf is working on… :

  • creating another protocol that make interplanetary Internet possible (delay and disruption tolerant protocols) – Space Station testing planned in 2009 (so far very successful…)

This guy embodies the history of the web…. and still he’s about to create its future! Amazing isn’t it?!

… And take some time to watch the video of his presentation at Lift!

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Blogging opportunities in time of crisis

Following my last post about 2008 Forrester Research survey and how corporate blogs are not trusted to get information on the web, I’ve been reading marketers’ ideas of how blogging can help manage corporate image without too much investment in time of financial stress.compendium

On his blog, Chris Baggott (CEO of Compendium Blogware) explains how communicators can make the best of blogging in 2009… Here are some choice cuts :

this is why there is so much momentum for investment in a Corporate Blogging Strategy.   Both B2B as well as Retail Marketers are learning that it’s content that drives search results and prospect engagement.   Whoever has more content thats both recent and frequently updated wins.

Blocking and Tackling simply means empowering your employees to talk about what they are doing…the products, the customers, the service….as Cramer said:  « You talk about your day ».

It [Business blogging]’s highly efficient because the blog content is frequent and free.   The ROI is easily measurable when compared to pay per click or any of your other traffic generating strategies.

hire_journalistsChris Baggott cannot be completly wrong… and if we look at new media next hiring opportunities, according to Jim Turner‘s last post (Bloggers for Hire), journalists (or any good blog writer in my opinion) may be the first beneficiaries of that trend serving as excellent bloggers for corporations in the very near future…

Blogging’s not dead… it may even be much alive and full of potential ;-)

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Corporate blogging ROI

While working on a paper about corporate blogging, I will post a few article next weeks about corporate blogging trends for the coming months. That’s also a personal concern as I work in the public administration where blogging and external or internal two way communication is definitely not a standard :-)cio_today

Today’s article was found on CIO Today website and is dealing with Corporate blogging in a Chief Information Officer’s perspective.

One important concern for an organization willing to set up a corporate blog is to see where the benefits are. In this article, the author questions issues like productivity of employees reading and posting on the blog, visibility of the organization through such media and potential problems of adjusting a blog to the general communication concept.

I found this quite relevant to start asking the right questions about corporate blogging… and I will go and meet my boss right away :-)

Further readings :

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