Posts tagged time magazine

Will twitter change anything :-)?

twitterBy some coincidence, two articles or posts about Twitter crossed my digital sphere at almost the same moment… A few (geek) friends have tried to convince me that this will / would change my life… or at least the way I see it… I must say that I haven’t been convinced yet!

In time magazine, the cover story is about how twitter will change our lives… and the author, Steven Johnson, is convinced that this new way of communication brings us back to the essential… 140 characters-updates about the substance of your life for your followers… Althought he was skeptical at first, he seems to have changed his mind about this way of creating « ambiant awareness » of what’s happening in your network. The fact is, we cannot just simply ignore the millions of people twitting every day… They must find something (essential?) to it!

In February, Julian Dibbell asked almost the same question in Wired magazine… and wondering what Twitter users find in such a media that doesn’t already exists in SMS, blogs, chat…

Identifying Twitter’s comparative advantage, in other words — the compelling, real-world need that it alone among social media best fulfills — is hard. So hard that a recent blog post by legendary web-tech guru (and avid twitterer) Dave Winer all but conceded Twitter’s core appeal might remain forever shrouded in the ineffable. « There’s something there, » wrote Winer. « The challenge is to figure out what it is. »

[…] And just so, too, by forcing users to commit their thinking to the bite-size form of the public tweet, Twitter may be giving a powerfully productive new life to a hitherto underexploited quantum of thought: The random, fleeting observation.

Well, to say it frankly, millions of people use it and nobody knows why :-) … I hope Twitter users … THEY know! Personally, I still have some trouble to consider adding an important amount of staff to read… when I don’t even have time to read throughout ONE Time magazine every week :-(

But… oh, well… I’ll probably end up twittering in a few months… the same way I said I’d never blog…

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Facebook maturing trends

It’s getting clearer every day, Facebook is going through an inevitable maturing process.

Oh yes, and I don’t mean getting more mature because of its five-year presence on the web, but it seems that an older generation is taking over the most popular social network among teenagers and students, so far…

An iStrategylabs survey shows that the 35-54 generations (X and Y if I remember well) is istrategylabssteadily increasing among Facebook users (2009 Facebook Demographics and Statistics Report: 276% Growth in 35-54 Year Old Users – by Peter Corbett, CEO of iStrategyLabs). Here are some facts :

1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report
2) The 55+ demo is not far behind with a 194.3% growth rate
3) The 25-34 year population on Facebook is doubling every 6 months
6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.
7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.

Take away? Parents and professionals are rapidly adopting Facebook. Should a marketer be concerned about this shift if they’re focused on youth marketing?

Facebook’s audience is reajusting to take into account the fact that older generations are trying to catch up on generational technology gap. In Time magazine, Lev Grossman is explaining Why Facebook Is for Old Fogies. Among the ten reasons, I completely agree with the following… being part of these users myself :oldies_facebook

1. Facebook is about finding people you’ve lost track of.
2. We’re no longer bitter about high school.
3. We never get drunk at parties and get photographed holding beer bottles in suggestive positions.
4. Facebook isn’t just a social network; it’s a business network. And unlike, say, college students, we actually have jobs.
5. We’re lazy. We have jobs and children and houses and substance-abuse problems to deal with. At our age, we don’t want to do anything. What we want is to hear about other people doing things and then judge them for it. Which is what news feeds are for.
6. We’re old enough that pictures from grade school or summer camp look nothing like us. These days, the only way to identify us is with Facebook tags. […]

oh_crap_facebookBut this new phenomenon may change the way younger users manage their profile on Facebook … To have an idea of what can happen (it happened to me by the way :-), take a look at « Oh Crap. My Parents Joined Facebook » !

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