Posts tagged social network

Dicriminating social media?

According to several posts published these last days, social media could increase divisions  and discrimination between internet users instead of creating equality…

Danah Boyd writes about how a Facebook profile can be used against a potential candidate by future employers, thus creating discrimination :

Should employers have the right to discriminate against you because of your Facebook profile? One might argue that they should because such a profile reflects your “character” or your priorities or your public presence. Personally, I think that’s just code for discriminating against you because you’re not like me, the theoretical employer.

Then, The Economist explains how social networks can be assimilated to ghettos when they keep their members from communicating with other communities :

A generation of digital activists had hoped that the web would connect groups separated in the real world. The internet was supposed to transcend colour, social identity and national borders. But research suggests that the internet is not so radical. People are online what they are offline: divided, and slow to build bridges.

Finally, Cyceron, on his blog, writes (in French) about how new media create a new dominant elite in the society, making the difference between those who know how to use new (social) media and those who don’t…

On retrouve avec le web 2.0 toute cette utopie dangereuse du possible qui rejette implicitement dans le camp des fainéants ou des inaptes, tous ceux qui ne prennent pas le train de la technologie. […] En réalité, les nouvelles technologies consacrent surtout l’avènement d’une nouvelle classe dominante : ceux qui les maîtrisent.

Will they prove to be right ?

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Droit à l’oubli numérique

Social Networking ImageJeudi 12 novembre dernier, « secrétaire d’Etat à l’Economie numérique, Nathalie Kosciusko-Morizet, a lancé jeudi une consultation nationale sur le droit à l’oubli numérique permettant de mieux contrôler les traces laissées sur internet. » (Reuters)… Bel effort…

Sauf si l’on considère qu’une charte n’aura concrètement qu’un effet incitatif et non contraignant pour permettre de mettre en oeuvre ces voeux pieux!

En même temps, LinkedIn annonce fièrement 50 millions d’utilisateurs professionnels publiant des informations sur leur page … ou Facebook qui a passé le cap des 300 millions dont 50%, tout de même, selon les statistiques de Facebook, se loggent sur leur compte chaque jour!

Je me demande à nouveau si les instances politiques ne sont pas en retard d’une guerre… il paraît en effet difficile de lutter « à l’insu de leur plein gré » contre la volonté des utilisateurs de publier en masse des informations personnelles sur leur profil Facebook ou LinkedIn par exemple…

Il est clair que, souvent, la notion de permanence de l’information publiée sur le web échappe aux jeunes utilisateurs qui upload des photos d’eux dans des postures improbables… Allez leur parler des techniques de recherches de leurs futurs employeurs… En même temps, ne sont-ce pas ces mêmes utilisateurs qui sont les recruteurs de demain… Ne vous sera-t-il pas reproché de n’avoir aucune présence « fun » sur Facebook? Qui sait… nous pourrions alors demander une charte du droit à n’être pas « à poil sur le web »!

Par chance, Archimag vous rassure en affirmant que « les réseaux sociaux c’est du sérieux« … OUF, on l’a échappé belle!

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Future of social networking

future_soc_netIn the direct line of the two previous articles about twitter, Francis Bélime’s latest post drew my attention to a great presentation about the future of social networks by  Charlene Li.

Among the many different observations in her presentations, she mentions the problem of dealing with mulitple identities and identifies the need for a plateform grouping all information coming from social network. In the comments, the following questions (and Li’s answer) deserve attention : how is « social data » backed-up ? and who’s the owner of such information ?

To follow-up on twitter and the future of social networks, here are a few other posts worth reading :

And on social networks :

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Social network marketing

imedia_connectionIn his post on May 7th Tom Hespos reminds us how social network naturally build themselves around social influencers. For example, I know that, lately, I’ve been relying on my friends’ opinion and advice before buying a new CD or going to watch a movie… like many others…

The biggest challenge for a communicator or a marketer is then to reach those influencers where they are… within their network, in order to reach the whole network…

Well, well… it is not as easy at it seems… right !?

In that perspective Denise Zimmerman‘s post, published a day before, cannot be ignored. 4 signs you’re a social media failure decribes how marketing in the world of social networks can be difficult. Examples of great companies which failed to reach their marketing goals through social media advertising or branding are here to remind us how important it is to « Plan for success, prepare for failure« , as Denise Zimmermann puts it.

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How do we expose ourselves online?

liftLast week at Lift conference 09, we had an interesting talk that relates quite well to the other article I wrote about « CV in a Google world » and the problem of displaying or not information about ourselves on the net.

Daniel Kaplan presented a survey called « Socio Geek » (Fing/FaberNovel -> 14’000 people) which tried to answer the following questions :

  • How do we expose ourselves online?
  • How do we choose our online friends?sociogeek

They organized the survey as a game play… asking people about what they would you display on the web (referring mainly to the display of information, picture, videos… on social networks).

They observe that people dsiplay information according to different kind of strategies :

  • – Traditional
  • – Exhib’
  • – Immodest

They draw the following conclusion, so far (the survey is still running and you can participate !):
-> We tend to network with people who have rather the same (or higher) status and values than we have  … which is not really a surprise, as far as I’m concerned. About the kind of information people are willing to display, take some time to read the results and the analysis :

And my profile in the survey :-)


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Network against crisis

Going through a Trendsspotting presentation on Slideshare about social media influencers’ predictions for 2009, I would like to focus on Dr. Taly Weiss first slide (Nb 17 in the presentation) :talyweiss_socialtrends2009

I personally like the idea that, in time of crisis, the only way to make it through is to be part of a community. Not only Social Network will provide social support to victims of the crisis, just like any human communities have been doing for ages, but I believe it is now possible to rely on a powerful multi-network support to find opportunities and relief.

Think how helpful your LinkedIn and Facebook network can be to find a new job, a new appartement or a new training opportunity, but also how websites like the Swiss-French can help connect people willing not to spend too much money… This crisis, like the next ones, is a great chance to create interest and opportunity based networks to be stronger in difficult times. And maybe, social networking will not seem so superficial to some people after all :-)

Read also :
3 reasons why digital will triumph in the downturn by Tom Hespos

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