Posts tagged social media

How do you use social media at work?

A recent study of People-onthego stresses the importance of social media at work. Elements of this study are commented on FastCompany blog by Adrian Ott.

Thus we learn (as we experience it everyday… right?!) that people tend to check their personal email inbox more often than their professional one … at work. If you add up checking Facebook and LinkedIn profiles, it seems that professional activity online is far behind than personal stuff. Top management is equally mixing professional and personal activity, by the way…

Do we have to conclude that Generation Y is less likely to be focused on professional activity than older generations? I would not put it that way. Indeed I tend to think that Generation Y, for example, developed new communication and networking strategies that involve professional and personal spheres as well. Then, this cannot only be identified as a loss of productivity for the company but the development of the kind of skills from which companies can gain substantial benefits in the long term. In this perspective, Adrian Ott writes :

Although some companies block social media, I believe that this is overkill. There are many benefits to social media that companies cannot ignore in areas such as customer relationships, collaboration and market research. For business-to-business providers, employees and executives are the customer making social media interaction a necessity.

Which of the following « inboxes » do you check regularly?
All Responses

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Web 2.0 infographics

Au détour d’une lecture sur l’écran d’un iPad (oui, j’ai craqué), je suis retombé sur l’excellent pourvoyeur d’infographie pertinente qu’est Webilus.

Parmi celles qui ont été publiées ces derniers mois, trois ont retenu mon attention étant donné qu’elles donnent une bonne idée de la (dé)mesure du web 2.0 en 2010.

  • « The Business behind Facebook » évoque les sources du capital du réseau social qui regroupe l’équivalent de la population européenne… Pour une opération qui a mis du temps à devenir rentable, les perspectives d’avenir sont plutôt réjouissante pour Facebook… peut-être moins pour ses utilisateurs… qui SONT le produit en question et qui contribue avec enthousiasme à la croissance de l’entreprise… sans en toucher les dividendes.
  • « Our connected World » décrit la distribution des utilisateurs d’internet dans le monde en 2010. Ainsi, et sans surprise, la Chine a dépassé les USA d’un bon bout! La différence se joue maintenant dans l’accès à l’internet à large bande qu’on retrouve évidemment aux USA, en Europe, mais également bien représenté en Asie. Plus intéressant encore, c’est la proportion d’accès au web par mobile et des vitesses de ces accès, notamment en Asie.
  • Enfin, « The Internet » tente de donner un aperçu de la (dé)mesure de l’Internet en 2010… Si vous aimez jongler avec les (très) gros chiffres vous n’allez pas être déçus! Par exemple, on apprend qu’il faudrait au moins 1 milliard de DVD pour contenir l’information sur Internet actuellement… ça donne de la marge… Pour le reste, l’article décrit par le menu l’utilisation du web par la population américaine ou mondiale, en fonction des chiffres disponibles (600 tweets par seconde en été 2010).

Bonne lecture !

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Social media infographics

Thanks to Patricia‘s tweets from Barcelona, I had a chance to go through great infographics about social media on Jake Hird‘s blog.

I must say that my three favourite ones are the following :

A great illustration of the way content can spread through the web 2.0 and reach millions of people on the planet (and beyond… maybe :-)

Just to discover that I must be some kind of Creator in Generation X… with a touch of Collector and Joiner…

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Influence of digital media on politics

After a great workshop by Kelly Dempski of Accenture about marketing opportunities using social media (take time to read : Setting the stage for the social network landscape), we had the opportunity to listen to Rahaf Harfoush (World Economic Forum).

In 2008, she was part of the Obama team winning the US election and here are her observations about social media :

The Obama campaign was the first example of how digital media can influence political campaigns. It was the first time such tools were used that way.
The Obama team was then able to reach every corner of America without having the financial resources at first to physically reach them. As a result, some figures show the success of such a process :

  • 2 million profiles created
  • 35’000 volunteer groups
  • 400’000 blog posts
  • 200’000 side events

Working with social networks helped redefining relationships. By creating relationships with supporters they felt more involved in the election (Displaying infos about B. Obama in daily campaign life on Facebook, YouTube, MySpace, Twitter….). As a consequence and when trying to raise money through these media, Obama raised twice as much money as McCain by using social network (67% of that money came from online sources….).

Rahaf Harfoush observes that the use of digital media, increased focus on government transparency and open data (acceptability). Since President Obama is in the White House, US government opened websites to give transparent information about governmental actions and issues :

On the citizens’ side, things are moving as well :

  • (reporting problems and frauds in African elections)
  • Iran protests and use of Twitter as only channel of communication left (government closed websites, SMS services, news offices….)

Where are we going ? (Near Future)

According to Rahaf Harfoush, we face an Evolving Digital Activism. People get generally more involved politically through social networks and social media (example : and use these tools to be heard.
They are trends towards a surge in number and scale of these kinds of movements, and potential violent response from government having no interest in transparency
(see Chavez – Venezuela against Twitter – terrorist media…).

She also notes the new Role of Corporations. Never before, products of companies has had such an impact on governmental actions (Google, Gmail vs China or Iran, Twitter vs Venezuela…). It was made obvious when, for example, US asked Twitter to postpone maintenance while Iran protest….

There’s an ongoing battle where each new event creates a precedent. It is something that impacts all of us. But there’s an important risk of Slacktivism instead of real activism in the field… (also read : The brave new world of slacktivism).

>> See also : 5 Ways Government Works Better With Social Media

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New digital media style…

Seen at Lift 10 as an intro to The Old New Media Session… a video called « the new dork » which is a parody of Alicia Keys’ song « Empire state of mind » :

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Plan to communicate in 2009 and beyond

Obviously, Twitter and social media monopolize communication blog posts these days…

imedia_connectionLately, three posts about communication planning and strategy caught my eye. They were all dealing, in some ways, with the Twitter effect on marketing and communication.

First, Sean Cheyney writes about The 5 newest interactive trends: How will they affect you? and explains how Twitter can be really interesting to do some branding. He also deals with how social media affects organizations’ communication reminding us about Domino’s Pizza late case.

Then, Evan Gerber wonders How to succeed across the social media spectrum…  He warns marketers and communicators about the fact that using social media to communicate is not as easy at it seems… Failures can do a lot of harm as they keep bouncing back to you on the web for years afterwards…  He highlights the three following points :

  • Pick channels with built-in controls and monitor your message to see where it goes
  • Create messages that can be easily shared or retweeted, ensuring consistency
  • Smaller, dedicated social nets can be used to test marketing messages

To complete this overview, you may find interesting to read about communication planning mistakes : 6 stupid media planning mistakes
By Jim Meskauskas
. This post gives a good reminder of some basic principles of planning and communication strategy. In that respect, I find the following quote relevant about social media :

When putting together a media or marketing plan, be sure you’ve enabled the audience speak and that you are equipped to hear. But also differentiate your placements accordingly. Some should be for talking, others for listening. Not all media vehicles or the environments within them are suited for each — some are suited for both. For example, search or a resource tool is for talking; social networking sites are a great place for listening; a blog can be good for both. But the creative brought to bear will tease out which can be used for what. Few media plans are so huge that you can’t determine which is which in time for a plan’s launch.

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Will twitter change anything :-)?

twitterBy some coincidence, two articles or posts about Twitter crossed my digital sphere at almost the same moment… A few (geek) friends have tried to convince me that this will / would change my life… or at least the way I see it… I must say that I haven’t been convinced yet!

In time magazine, the cover story is about how twitter will change our lives… and the author, Steven Johnson, is convinced that this new way of communication brings us back to the essential… 140 characters-updates about the substance of your life for your followers… Althought he was skeptical at first, he seems to have changed his mind about this way of creating « ambiant awareness » of what’s happening in your network. The fact is, we cannot just simply ignore the millions of people twitting every day… They must find something (essential?) to it!

In February, Julian Dibbell asked almost the same question in Wired magazine… and wondering what Twitter users find in such a media that doesn’t already exists in SMS, blogs, chat…

Identifying Twitter’s comparative advantage, in other words — the compelling, real-world need that it alone among social media best fulfills — is hard. So hard that a recent blog post by legendary web-tech guru (and avid twitterer) Dave Winer all but conceded Twitter’s core appeal might remain forever shrouded in the ineffable. « There’s something there, » wrote Winer. « The challenge is to figure out what it is. »

[…] And just so, too, by forcing users to commit their thinking to the bite-size form of the public tweet, Twitter may be giving a powerfully productive new life to a hitherto underexploited quantum of thought: The random, fleeting observation.

Well, to say it frankly, millions of people use it and nobody knows why :-) … I hope Twitter users … THEY know! Personally, I still have some trouble to consider adding an important amount of staff to read… when I don’t even have time to read throughout ONE Time magazine every week :-(

But… oh, well… I’ll probably end up twittering in a few months… the same way I said I’d never blog…

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