Posts tagged ROI

2009 social media marketing and PR

If you seriously think of compressing your marketing and communication budget, you have to read Marketing Sherpa’s 2009 Social Media Marketing & PR Benchmark Guide (executive summary in pdf)!

Well, if there are things you may know about the use of social media in PR and marketing, you may find some of the conclusions interesting (look at the charts) :





So, now you are ready to train everyone in the office to use social media efficiently for the greater good of your organization, aren’t you?! However, you might discover that most of them already use them… everyday at work… without telling you :-)

But, if you want to stick to that old traditional website of yours, at least read Yann Gourvennec’s article on the 15 golden rules for web 2.0 websites… it may help…

Leave a comment »

Useful resources to start blogging


Before I keep on writing about ways to implement a corporate blog in an organization, I would like to stop to thank a good friend of mine who collected very useful information about this theme. I can only recommend that you take time to go through Stephanie Booth‘s different blogs and especially the following pages covering what I’ve tried to write on in my last posts. Those pages are full of links and meaningful examples :

Besides, I strongly recommend to read through the following articles to complete Stephanie’s posts :

Leave a comment »

Internal blog success

As a follow-up of my previous post about measuring benefits of corporate blogging for an organization, here is a presentation by Giacomo Manson and Pier Luca Santoro (Italian consultants – slideshare presentation in Italian for those of you who feel comfortable enough with Dante’s language) which tries to identify and measure benefits of internal blogs.

Among criteria which are used to measure the internal blog success, we find obvious facts and less obvious one :

  • Page visits
  • Number of meetings not held because of internal blog efficiency in conveying the right information
  • Measuring staff knowledge about updated corporate information
  • Creation of workgroup pages to spread specific communication
  • Number of project achieved
  • Feedback on employees satisfaction (through comments)
  • Decrease in internal phone conversations and sent e-mails
  • Degree of employees’ involvment in corporate daily life
  • Efficiency and speed of exchanging information inside the organization

This very valuable presentation is quite comprehensive in my opinion in the way it lists costs and benefits of an internal corporate blog. Moreover, by giving tools to measure the efficiency of such a communication channel, it helps communicators promote blogging as a real part of business life… not just a geek’s addiction.

Comments (3) »

Corporate blogging ROI

While working on a paper about corporate blogging, I will post a few article next weeks about corporate blogging trends for the coming months. That’s also a personal concern as I work in the public administration where blogging and external or internal two way communication is definitely not a standard :-)cio_today

Today’s article was found on CIO Today website and is dealing with Corporate blogging in a Chief Information Officer’s perspective.

One important concern for an organization willing to set up a corporate blog is to see where the benefits are. In this article, the author questions issues like productivity of employees reading and posting on the blog, visibility of the organization through such media and potential problems of adjusting a blog to the general communication concept.

I found this quite relevant to start asking the right questions about corporate blogging… and I will go and meet my boss right away :-)

Further readings :

Leave a comment »

%d blogueurs aiment cette page :