Posts tagged optimization

Social Media Optimization

Again, writing about corporate blogging, one interesting new tool for businesses among other social media, there is a short (but great) presentation that sums up in a few slides the essential about social media metrics (tracking and measuring impact of campaign through social media).

As a reminder, on the fifth slide, Kelsey Ruger writes the following about PR and social media :

PR in this new era needs to be focused on listening in order to facilitate conversations between companies and their constituents.

I think the « listening » part is crucial as it helps organizations to scan their environment for change and identify potential trends. This is part of a comprehensive and proactive communication strategy… a matter of survival in certain fields !

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Blogtimization

Anyone writing posts or working on website pages knows how difficult it is to be heard on the web… In Cyberspace, no one can hear you blog… if you do not understand how search engines work nowadays.

Thus, you will probably find elliance.com website about search engine optimization very helpful. Through explicit infographics, the complexity of the web is made clear. You may find interesting to have a look at :

And, more in a marketing and communication perspective :

black_hatBesides, reading Slightly Shady SEO’s blog will give you another point of view at Search Engine Optimization (SEO)… and, for example, what Google does with all the users’ data collected through searches…

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