Posts tagged journalism

Faire circuler l’information dans une organisation

English Summary : everybody working in a complex organization knows how it is difficult to manage information circulation between people and each layer of the system. A few articles quoted below cover the problem and Wikis could be part of the answer to the problem…

Quiconque travaillant dans une grande organisation sait à quel point il est difficile de faire circuler de l’information de manière efficace au sein d’une structure complexe. Si l’e-mail nous a donné la vitesse, il nous apporte également la quantité (sans forcément la qualité), la redondance, le désordre… et au bout du compte, l’impossibilité de gérer efficacement cette circulation d’information.
Un graphique saisissant nous permet d’appréhender la puissance d’un Wiki au sein d’une organisation dans le sens où il centralise l’information de manière unique pour éviter les redondances. L’efficacité d’une Knowledge Base n’est plus à démontrer. Ainsi, dans l’organisation dans laquelle je travaille, le mise en place d’un référentiel avec plusieurs contributeurs a considérablement réduit le nombre de mails envoyés concernant les mêmes demandes répétitives.

De même, certains s’interrogent sur l’utilité d’une interface comme Facebook au sein de l’entreprise. Même si ce genre de modèle ne peut évidemment pas s’appliquer à toutes les organisations, c’est une nouvelle étape à laquelle nous devrons nous préparer.

Pour la fine bouche, un dernier lien nous présente l’utilisation des « social medias » pour faire du marketing

Bonne lecture !

Et pour aller plus loin :
What is a social media : two practical guides ?
Online collaboration tools and ressources
How we use twitter for journalism

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Internet top source of news for American ?

Following a Media/Zogby Interactive poll, we learn that two-third of Americans prefer getting information from Internet than from traditional sources of news like newspapers or TV. This shift is even more dramatic for people under 30 years old.

The following comment gives a good insight of the problem (from zogby’s site) :

« For the second year in a row we have documented a crisis in American journalism that is far more serious than the industry’s business challenges – or maybe a consequence of them, » said Andrew Nachison, co-founder of iFOCOS. « Americans recognize the value of journalism for their communities, and they are unsatisfied with what they see. While the U.S. news industry sheds expenses and frets about its future, Americans are dismayed by its present. Meanwhile, we see clearly the generational shift of digital natives from traditional to online news – so the challenge for traditional news companies is complex. They need to invest in new products and services – and they have. But they’ve also got to invest in quality, influence and impact. They need to invest in journalism that makes a difference in people’s lives. That’s a moral and leadership challenge – and a business opportunity for whoever can meet it. »

What has been commented in my previous posts makes sense in the light of the study reported above. I would personnally underline a few reasons, in my opinion, for this shift to Internet to get news :

– People get used to obtain more and more free material from Internet : music, movies and news are the most visible part of this phenomenon. Who will be willing to pay to be informed in the future ? And what consequences does it have on news departement financing ? Are we responsible, in a way, of the news production lack of financial independence ?

– As Internet allow a real interactivity between journalists and their audience, do « traditional journalists » have to quickly learn how to accept a new interaction with their readers or viewers in order to get their attention … and fulfill their needs for customized information ?

– When Andrew Nachison declares that news companies need to invest in journalism that makes a difference in people’s live, I am a little worried about media quality in the future regarding how they are financed by advertisers and investors. The latters’ interests are certainly not those of news citizen-consumers who need to be informed and not only entertained !

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