Posts tagged influencers

Social network marketing

imedia_connectionIn his post on May 7th Tom Hespos reminds us how social network naturally build themselves around social influencers. For example, I know that, lately, I’ve been relying on my friends’ opinion and advice before buying a new CD or going to watch a movie… like many others…

The biggest challenge for a communicator or a marketer is then to reach those influencers where they are… within their network, in order to reach the whole network…

Well, well… it is not as easy at it seems… right !?

In that perspective Denise Zimmerman‘s post, published a day before, cannot be ignored. 4 signs you’re a social media failure decribes how marketing in the world of social networks can be difficult. Examples of great companies which failed to reach their marketing goals through social media advertising or branding are here to remind us how important it is to « Plan for success, prepare for failure« , as Denise Zimmermann puts it.

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