Posts tagged crisis

When teaching might be an option

nytIn times of depression, some jobs may look more attractive than others. In fact, I don’t know many people right now boasting about their new job in finance or in banking… they rather try to hide right now…
By the way, I remember a time… not so old… when it was almost a shame to say I was teacher… even worse, claiming to be part of the public administration (even though I don’t hear many teachers claiming to be part of a governmental structure :-).

On April 11th, STEVE LOHR wrote an article about that in the New York Times acknowledging the fact that new graduate students are now considering public careers with a little less disdain… an even interest !
tforaAs I wrote before, I’m convinced these crisis days are days of opportunities to recruit valuable teacher for our school system… So let’s work on it and let’s make those kind of careers attractive, like « Teach for America » did, for example.

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Blogging opportunities in time of crisis

Following my last post about 2008 Forrester Research survey and how corporate blogs are not trusted to get information on the web, I’ve been reading marketers’ ideas of how blogging can help manage corporate image without too much investment in time of financial stress.compendium

On his blog, Chris Baggott (CEO of Compendium Blogware) explains how communicators can make the best of blogging in 2009… Here are some choice cuts :

this is why there is so much momentum for investment in a Corporate Blogging Strategy.   Both B2B as well as Retail Marketers are learning that it’s content that drives search results and prospect engagement.   Whoever has more content thats both recent and frequently updated wins.

Blocking and Tackling simply means empowering your employees to talk about what they are doing…the products, the customers, the service….as Cramer said:  « You talk about your day ».

It [Business blogging]’s highly efficient because the blog content is frequent and free.   The ROI is easily measurable when compared to pay per click or any of your other traffic generating strategies.

hire_journalistsChris Baggott cannot be completly wrong… and if we look at new media next hiring opportunities, according to Jim Turner‘s last post (Bloggers for Hire), journalists (or any good blog writer in my opinion) may be the first beneficiaries of that trend serving as excellent bloggers for corporations in the very near future…

Blogging’s not dead… it may even be much alive and full of potential ;-)

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Network against crisis

Going through a Trendsspotting presentation on Slideshare about social media influencers’ predictions for 2009, I would like to focus on Dr. Taly Weiss first slide (Nb 17 in the presentation) :talyweiss_socialtrends2009

I personally like the idea that, in time of crisis, the only way to make it through is to be part of a community. Not only Social Network will provide social support to victims of the crisis, just like any human communities have been doing for ages, but I believe it is now possible to rely on a powerful multi-network support to find opportunities and relief.

Think how helpful your LinkedIn and Facebook network can be to find a new job, a new appartement or a new training opportunity, but also how websites like the Swiss-French http://www.radin.ch can help connect people willing not to spend too much money… This crisis, like the next ones, is a great chance to create interest and opportunity based networks to be stronger in difficult times. And maybe, social networking will not seem so superficial to some people after all :-)

Read also :
3 reasons why digital will triumph in the downturn by Tom Hespos

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