Posts tagged corportate blog

Corporate communication issues

Here are a list of useful links (and extracts) to articles dealing with communication problems in organizations. They are good complements to previous posts on the same topic:

  • Corporate blogging rules: when it comes to setting rules about corporate blogs, I like this way of seeing things

    1. Don’t blog about something you are privy to (upcoming products, organizaional structure changes – good or bad)
    2. Don’t talk about other companies unless you have permission to do so & when/if you do, those facts are correct.
    3. Be courtious & Professional: if you wouldn’t say it to their face, don’t say it at all.
    4. If you think you will get fired for saying it, you probably will.

  • Internal comms vital for innovation:

    The study, called The changing face of marketing and communications in today’s creativity economy, shows that 70% of high-level managers believe good internal communication is fundamental to promoting innovation among employees

  • The next frontier in employee communication:

    The key benefit of social media tools is to help employees actively participate in creating and sharing information.

  • Poor communication stopping business change:

    More communication is needed to overcome resistance from middle managers and employees to lean business innovation, according to a survey of 2,500 businesspeople conducted by the Lean Management Institute (LEI).

  • Bad communication wastes employees’ time, survey says: research shows poor office relations and unnecessary e-mails soak up workers’ time.
  • Your Communication Style Makes You or Breaks You: how to improve your e-mail communication with your clients by following some basic rules.
  • Publicités

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Corporate blogging – a PR perspective

While attending a seminar on Advanced Media and Public Relation (by Dr. Tom Watson at IUG), I had the opportunity to read about a study on blogs in corporations.
The « Makovsky 2006 State of Corporate Blogging Survey » is very interesting in many ways. Nearly all (96%) the Fortune 1000 senior executives were polled about blogs and their answer are summarized in the quote below :

The survey revealed that only a very small number of top executives are convinced to “a great extent” that corporate blogging is growing in credibility either as a communications medium (5%), brand-building technique (3%) or a sales or lead generation tool (less than 1%). In contrast, most executives are somewhat or not at all convinced of blogs’ growing credibility in these areas, (62%, 74% and 70% respectively). Moreover, nearly half of senior executives polled do not have corporate policies pertaining to blogging, although 77% believe that their organizations should have such policies. Clearly, we are seeing a snapshot of the beginning of a corporate activity and a medium which is set to grow rapidly and which will become increasingly important to corporations around the world. Companies that do not recognize this trend and take action to capitalize on it will miss out on valuable opportunities. They will also put themselves at risk of being blindsided by unfavorable publicity.

Then, another study is also relevant when writing about corporate blogs and that is « Weblogs and Employee Communication » (Wright and Hinson, 2006). This report explains how employee blogging has become a dynamic new medium to communicate with internal and external audience and has changed many aspects of employee communication. Below are a few quotes from this study (check out « why employees blog » and « Are employees’ blogs good or bad? ») :

The potential impact of blogs on public relations and corporate communications is phenomenal. […] The rise of the blogosphere has the potential to empower employees in ways not unlike the rise of labor unions in the late 19th and 20th centuries. […] Although employees who blog are writing both positive and negative things about their organizations, it appears that the positive outweighs the negative.

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