Posts tagged conversation

Social Media Optimization

Again, writing about corporate blogging, one interesting new tool for businesses among other social media, there is a short (but great) presentation that sums up in a few slides the essential about social media metrics (tracking and measuring impact of campaign through social media).

As a reminder, on the fifth slide, Kelsey Ruger writes the following about PR and social media :

PR in this new era needs to be focused on listening in order to facilitate conversations between companies and their constituents.

I think the « listening » part is crucial as it helps organizations to scan their environment for change and identify potential trends. This is part of a comprehensive and proactive communication strategy… a matter of survival in certain fields !

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Blogging trends

Following my previous post about web trends for 2009, I wish to focus a little more on blogging trends.

Below, you will read abstracts of different articles I found quite relevant. Blogging is certainly becoming a bit more mature every month and now there are interesting developments taking place in the blogosphere. Keeping the conversation going must be one of the main concern for everyone, but there is more to it… like influencing, networking, sharing or niche blogging…

First, an abstract of a hot trends analysis from entrepreneur.com :entrepeneurcom

In the blogosphere, the opportunity for entrepreneurs lies more in the implementation of blogs than in starting a blog-related business. “People are thirsty for knowledge and want their voices to be heard,” says Karen Jackie, a blogging expert and principal at ContentRobot. com, and starting a blog “is an easy way for small businesses to tell their story and [let customers join] the conversation.” Leveraging this powerful tool requires ongoing commitment, but blogging will become easier with evolving technology, multiauthor efforts and mergers with social networks. Says Jackie,“Blog-powered websites will phase out the lonely, static corporate website.”

Then, Strange corporation focuses on the benefit of user generated content (comments in blogs for example) :

UGC such as in blog comments, product reviews, video reviews, creative competitions, galleries, and other content has significant benefits: 1.) Brand perception – open, honest, approachable, 2.) Brand engagement – users can contribute and get involved, 3.) Brand dialogue – customers feel important and listened to, 4) Brand trust – your products/services must be good because you let users scrutinise them, 5) Value added – UGC galleries, product reviews and video reviews offer users more immersion and engagement, and 6.) Free content – your users are helping to improve your offering for free.

Darren from ProBlogger.net breaks down the top 5 trends for blogging in a short video, and he thinks blogging trends are the following :

  • Multiple bloggers producing content on the same blog
  • Trends towards more niche blogs focusing on a very specific subjects
  • Merging blogs in big websites. All sort of media and content grouped on the same spot (mashup)
  • Blogs as portals or magazines (only segments devoted to blogging and acting more as aggregation of content)
  • Indirect earning and income blogs (reach job opportunities through blogs) and money through advertising

Finally, Greg Jarboe is writing about the influence of blogs :

Now, blogs certainly aren’t considered the “newbies” of the social media scene – “granddaddies” is probably a more appropriate name. But that gives them an advantage from a marketing perspective – the medium has matured and moved from early adopter phase to the mainstream. That means more consumers are not only reading blogs; they are being influenced by blog content when it comes to what they decide to buy and who they decide to buy it from.

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La recette d’un bon blog

Dans le soucis constant d’améliorer mon blog et la communication sur laquelle je travaille :-) , la lecture de ces articles écrits par Chris Garrett (consultant en blog et marketing internet) est très riche.
Ce dernier décrit les trois éléments essentiels qui permettent à un blog de « vivre »:

  • contenu – mises à jour régulières, contenu cohérent et attractif…
  • syndication – permettre aux lecteurs d’être informés des mises à jour du blog sans devoir effectuer de régulières visites
  • conversation – commentaires et échanges suite aux différents messages postés sur le blog… ce qui fait l’intérêt de l’interaction avec les lecteurs.

L’article développe ces aspects et précise en quoi chacune de ces dimensions peut clairement multiplier l’intérêt du blog!

Autre article du même auteur :

Un excellent complément à ces articles est certainement la présentation powerpoint consacrée à la définition des blogs et de la blogosphère par Bonnie Shucha (University of Wisconsin).

Bonne lecture !

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