Posts tagged blogging

Should I tweet or should I blog?

Lately, again, I have been wondering how long it would take me to resist falling into twitter… Well, I still don’t know about it even if a few friends have tried really hard to push me into it :-)

Blogging is quite comfortable indeed… this is a format that let me collect and publish info at a (slower) pace I can follow… I realize time cannot be extended if I still want to get some sleep every day…

Then I’m afraid twitter would require more time and things to say and I don’t know if I have some much to share with the world around me… I’ll give it a bit more time before I think again about it…

Meanwhile, I found two excellent posts about new media (and twitter) addiction… and necessity :

Happy new year and let’s be ready for next communication challenges in 2010 !

And, as a starter for 2010, a late version of « le saviez-vous » (in French) about the impact of new technologies in our lives…

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AdaLovelaceDay – a great woman blogger

Given the opportunity to blog about a woman in technology whom I admire for AdaLovelaceDay, I will try to write a few lines about Stephanie Booth, a now quite renown blogger in Switzerland and beyond…

stephI first met the enthusiastic idealistic pink-haired Stephanie when I was working in a school near Morges in Switzerland. I was teaching English, History and Geography and, as a recruter for my high-school, I was looking for another English teacher. She sent her atypical CV and we decided to meet her with the headmaster. That was a great meeting with her passionate style of answering questions :-). Then, she taught teenagers for two years and that went quite all right… even if some of her students gave her a hard time…

She was the first to introduce a real reflection about the use of blogs in French class in a time when students were starting blogging and teachers didn’t even know what she was talking about… Eventually, she did convinced some of us teachers to have a look at the new media phenomenon… and I started blogging in Feb. 2008 after having attended a workshop on blogs given by Stephanie at Lift !

Now, she’s one of the few professional bloggers in French-speaking Switzerland and is also famous in the blogosphere with her blog – climbtothestars.org (since 1999!).

Read more about Stephanie’s work on the web :

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Blogging trends

Following my previous post about web trends for 2009, I wish to focus a little more on blogging trends.

Below, you will read abstracts of different articles I found quite relevant. Blogging is certainly becoming a bit more mature every month and now there are interesting developments taking place in the blogosphere. Keeping the conversation going must be one of the main concern for everyone, but there is more to it… like influencing, networking, sharing or niche blogging…

First, an abstract of a hot trends analysis from entrepreneur.com :entrepeneurcom

In the blogosphere, the opportunity for entrepreneurs lies more in the implementation of blogs than in starting a blog-related business. “People are thirsty for knowledge and want their voices to be heard,” says Karen Jackie, a blogging expert and principal at ContentRobot. com, and starting a blog “is an easy way for small businesses to tell their story and [let customers join] the conversation.” Leveraging this powerful tool requires ongoing commitment, but blogging will become easier with evolving technology, multiauthor efforts and mergers with social networks. Says Jackie,“Blog-powered websites will phase out the lonely, static corporate website.”

Then, Strange corporation focuses on the benefit of user generated content (comments in blogs for example) :

UGC such as in blog comments, product reviews, video reviews, creative competitions, galleries, and other content has significant benefits: 1.) Brand perception – open, honest, approachable, 2.) Brand engagement – users can contribute and get involved, 3.) Brand dialogue – customers feel important and listened to, 4) Brand trust – your products/services must be good because you let users scrutinise them, 5) Value added – UGC galleries, product reviews and video reviews offer users more immersion and engagement, and 6.) Free content – your users are helping to improve your offering for free.

Darren from ProBlogger.net breaks down the top 5 trends for blogging in a short video, and he thinks blogging trends are the following :

  • Multiple bloggers producing content on the same blog
  • Trends towards more niche blogs focusing on a very specific subjects
  • Merging blogs in big websites. All sort of media and content grouped on the same spot (mashup)
  • Blogs as portals or magazines (only segments devoted to blogging and acting more as aggregation of content)
  • Indirect earning and income blogs (reach job opportunities through blogs) and money through advertising

Finally, Greg Jarboe is writing about the influence of blogs :

Now, blogs certainly aren’t considered the “newbies” of the social media scene – “granddaddies” is probably a more appropriate name. But that gives them an advantage from a marketing perspective – the medium has matured and moved from early adopter phase to the mainstream. That means more consumers are not only reading blogs; they are being influenced by blog content when it comes to what they decide to buy and who they decide to buy it from.

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Blogtimization

Anyone writing posts or working on website pages knows how difficult it is to be heard on the web… In Cyberspace, no one can hear you blog… if you do not understand how search engines work nowadays.

Thus, you will probably find elliance.com website about search engine optimization very helpful. Through explicit infographics, the complexity of the web is made clear. You may find interesting to have a look at :

And, more in a marketing and communication perspective :

black_hatBesides, reading Slightly Shady SEO’s blog will give you another point of view at Search Engine Optimization (SEO)… and, for example, what Google does with all the users’ data collected through searches…

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