Posts tagged blog

Social media infographics

Thanks to Patricia‘s tweets from Barcelona, I had a chance to go through great infographics about social media on Jake Hird‘s blog.

I must say that my three favourite ones are the following :

A great illustration of the way content can spread through the web 2.0 and reach millions of people on the planet (and beyond… maybe :-)

Just to discover that I must be some kind of Creator in Generation X… with a touch of Collector and Joiner…


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What’s ahead in the world of 2.0?

Un titre « fourre-tout » pour un post, une fois n’est pas coutume, qui regroupe plusieurs lectures hétéroclites sur des sujets web 2.0 compatibles (évidemment…).

En effet, je trouve une certaine cohérence (vous verrez si vous êtes d’accord) aux articles suivants :

Stephanie, qui écrit régulièrement dans les Quotidiennes, a produit un excellent article sur le nuage de cendres qui a paralysé l’Europe pendant plusieurs jours… pas tant qu’elle soit devenue vulcanologue, mais surtout parce qu’elle décrit à merveille, selon moi, le processus qui permet à la plupart des (hyper) connectés de s’informer… En bref, les médias traditionnels ne sont plus qu’un complément … et sont souvent en retard sur Twitter, Facebook ou Google news (sources auxquelles ils s’alimentent de plus en plus régulièrement d’ailleurs). C’est le croisement des sources et des réseaux qui fait la richesse de la collecte d’information, pour autant que les socialwebnautes ne s’abreuvent pas qu’à une seule fontaine.

Parlant de web 2.0 (ou 3.0… 4.0… je ne sais plus…), les projections et analyses se succèdent pour décortiquer les phénomènes en cours… Ainsi, Jean Veronis critique de manière très pertinente les statistiques qui prédisent la mort des blogs. Son article décrit également bien le glissement vers des blogs de référence par rapport à du blogging « de loisirs »… remplacé par Facebook ou Twitter en l’occurrence.

Par ailleurs, celles et ceux qui ont prédit la mort des mondes virtuels comme Second Life se verront contredit par les chiffres des échanges (et profits) générés sur de telles plateformes. Il semble donc que les différentes interfaces web 2.0 se conjuguent plus qu’elles se mangent des parts de marché…

Enfin, malgré une augmentation de l’accès à l’internet à haut débit dans le monde, il semble que les applications qui surfent sur des plateformes mobiles ont le vent en poupe… ne serait-ce que du fait que les téléphones mobiles ont fait une percée déterminante chez un nombre d’usagers phénoménal au niveau mondial.

Bref… tutti frutti et pot pourri pour cet article…

Bonne lecture :-)

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AdaLovelaceDay – a great woman blogger

Given the opportunity to blog about a woman in technology whom I admire for AdaLovelaceDay, I will try to write a few lines about Stephanie Booth, a now quite renown blogger in Switzerland and beyond…

stephI first met the enthusiastic idealistic pink-haired Stephanie when I was working in a school near Morges in Switzerland. I was teaching English, History and Geography and, as a recruter for my high-school, I was looking for another English teacher. She sent her atypical CV and we decided to meet her with the headmaster. That was a great meeting with her passionate style of answering questions :-). Then, she taught teenagers for two years and that went quite all right… even if some of her students gave her a hard time…

She was the first to introduce a real reflection about the use of blogs in French class in a time when students were starting blogging and teachers didn’t even know what she was talking about… Eventually, she did convinced some of us teachers to have a look at the new media phenomenon… and I started blogging in Feb. 2008 after having attended a workshop on blogs given by Stephanie at Lift !

Now, she’s one of the few professional bloggers in French-speaking Switzerland and is also famous in the blogosphere with her blog – climbtothestars.org (since 1999!).

Read more about Stephanie’s work on the web :

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2009 social media marketing and PR

If you seriously think of compressing your marketing and communication budget, you have to read Marketing Sherpa’s 2009 Social Media Marketing & PR Benchmark Guide (executive summary in pdf)!

Well, if there are things you may know about the use of social media in PR and marketing, you may find some of the conclusions interesting (look at the charts) :

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So, now you are ready to train everyone in the office to use social media efficiently for the greater good of your organization, aren’t you?! However, you might discover that most of them already use them… everyday at work… without telling you :-)

But, if you want to stick to that old traditional website of yours, at least read Yann Gourvennec’s article on the 15 golden rules for web 2.0 websites… it may help…

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Blogging trends

Following my previous post about web trends for 2009, I wish to focus a little more on blogging trends.

Below, you will read abstracts of different articles I found quite relevant. Blogging is certainly becoming a bit more mature every month and now there are interesting developments taking place in the blogosphere. Keeping the conversation going must be one of the main concern for everyone, but there is more to it… like influencing, networking, sharing or niche blogging…

First, an abstract of a hot trends analysis from entrepreneur.com :entrepeneurcom

In the blogosphere, the opportunity for entrepreneurs lies more in the implementation of blogs than in starting a blog-related business. “People are thirsty for knowledge and want their voices to be heard,” says Karen Jackie, a blogging expert and principal at ContentRobot. com, and starting a blog “is an easy way for small businesses to tell their story and [let customers join] the conversation.” Leveraging this powerful tool requires ongoing commitment, but blogging will become easier with evolving technology, multiauthor efforts and mergers with social networks. Says Jackie,“Blog-powered websites will phase out the lonely, static corporate website.”

Then, Strange corporation focuses on the benefit of user generated content (comments in blogs for example) :

UGC such as in blog comments, product reviews, video reviews, creative competitions, galleries, and other content has significant benefits: 1.) Brand perception – open, honest, approachable, 2.) Brand engagement – users can contribute and get involved, 3.) Brand dialogue – customers feel important and listened to, 4) Brand trust – your products/services must be good because you let users scrutinise them, 5) Value added – UGC galleries, product reviews and video reviews offer users more immersion and engagement, and 6.) Free content – your users are helping to improve your offering for free.

Darren from ProBlogger.net breaks down the top 5 trends for blogging in a short video, and he thinks blogging trends are the following :

  • Multiple bloggers producing content on the same blog
  • Trends towards more niche blogs focusing on a very specific subjects
  • Merging blogs in big websites. All sort of media and content grouped on the same spot (mashup)
  • Blogs as portals or magazines (only segments devoted to blogging and acting more as aggregation of content)
  • Indirect earning and income blogs (reach job opportunities through blogs) and money through advertising

Finally, Greg Jarboe is writing about the influence of blogs :

Now, blogs certainly aren’t considered the “newbies” of the social media scene – “granddaddies” is probably a more appropriate name. But that gives them an advantage from a marketing perspective – the medium has matured and moved from early adopter phase to the mainstream. That means more consumers are not only reading blogs; they are being influenced by blog content when it comes to what they decide to buy and who they decide to buy it from.

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La recette d’un bon blog

Dans le soucis constant d’améliorer mon blog et la communication sur laquelle je travaille :-) , la lecture de ces articles écrits par Chris Garrett (consultant en blog et marketing internet) est très riche.
Ce dernier décrit les trois éléments essentiels qui permettent à un blog de « vivre »:

  • contenu – mises à jour régulières, contenu cohérent et attractif…
  • syndication – permettre aux lecteurs d’être informés des mises à jour du blog sans devoir effectuer de régulières visites
  • conversation – commentaires et échanges suite aux différents messages postés sur le blog… ce qui fait l’intérêt de l’interaction avec les lecteurs.

L’article développe ces aspects et précise en quoi chacune de ces dimensions peut clairement multiplier l’intérêt du blog!

Autre article du même auteur :

Un excellent complément à ces articles est certainement la présentation powerpoint consacrée à la définition des blogs et de la blogosphère par Bonnie Shucha (University of Wisconsin).

Bonne lecture !

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