Posts tagged 2009

Good communication through email

In times when communication budgets are shrinking and everyone is thinking how to communicate efficiently without any money left… using emails could again be a good alternative for communicators and marketers.

However, everyone knows from having to go through tons of emails every day, that it is difficult to be actually read!

imedia_connectionRyan Buchanan from iMedia connection recently wrote a very comprehensive article about 11 email design best practices. Among these useful tips are different advices about email layout (think of your users reading mails on their mobile phones for example, or of those who do not display images… by choice or not…), but I especially liked the part about building the message …

Besides, you may find interesting to go through Silverpop‘s slides about Email Marketing Trends 2009 below :

More to read about emails :

Publicités

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2009 social media marketing and PR

If you seriously think of compressing your marketing and communication budget, you have to read Marketing Sherpa’s 2009 Social Media Marketing & PR Benchmark Guide (executive summary in pdf)!

Well, if there are things you may know about the use of social media in PR and marketing, you may find some of the conclusions interesting (look at the charts) :

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So, now you are ready to train everyone in the office to use social media efficiently for the greater good of your organization, aren’t you?! However, you might discover that most of them already use them… everyday at work… without telling you :-)

But, if you want to stick to that old traditional website of yours, at least read Yann Gourvennec’s article on the 15 golden rules for web 2.0 websites… it may help…

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Facebook maturing trends

It’s getting clearer every day, Facebook is going through an inevitable maturing process.

Oh yes, and I don’t mean getting more mature because of its five-year presence on the web, but it seems that an older generation is taking over the most popular social network among teenagers and students, so far…

An iStrategylabs survey shows that the 35-54 generations (X and Y if I remember well) is istrategylabssteadily increasing among Facebook users (2009 Facebook Demographics and Statistics Report: 276% Growth in 35-54 Year Old Users – by Peter Corbett, CEO of iStrategyLabs). Here are some facts :

1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report
2) The 55+ demo is not far behind with a 194.3% growth rate
3) The 25-34 year population on Facebook is doubling every 6 months
6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.
7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.

Take away? Parents and professionals are rapidly adopting Facebook. Should a marketer be concerned about this shift if they’re focused on youth marketing?

Facebook’s audience is reajusting to take into account the fact that older generations are trying to catch up on generational technology gap. In Time magazine, Lev Grossman is explaining Why Facebook Is for Old Fogies. Among the ten reasons, I completely agree with the following… being part of these users myself :oldies_facebook

1. Facebook is about finding people you’ve lost track of.
2. We’re no longer bitter about high school.
3. We never get drunk at parties and get photographed holding beer bottles in suggestive positions.
4. Facebook isn’t just a social network; it’s a business network. And unlike, say, college students, we actually have jobs.
5. We’re lazy. We have jobs and children and houses and substance-abuse problems to deal with. At our age, we don’t want to do anything. What we want is to hear about other people doing things and then judge them for it. Which is what news feeds are for.
6. We’re old enough that pictures from grade school or summer camp look nothing like us. These days, the only way to identify us is with Facebook tags. […]

oh_crap_facebookBut this new phenomenon may change the way younger users manage their profile on Facebook … To have an idea of what can happen (it happened to me by the way :-), take a look at « Oh Crap. My Parents Joined Facebook » !

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Blogging opportunities in time of crisis

Following my last post about 2008 Forrester Research survey and how corporate blogs are not trusted to get information on the web, I’ve been reading marketers’ ideas of how blogging can help manage corporate image without too much investment in time of financial stress.compendium

On his blog, Chris Baggott (CEO of Compendium Blogware) explains how communicators can make the best of blogging in 2009… Here are some choice cuts :

this is why there is so much momentum for investment in a Corporate Blogging Strategy.   Both B2B as well as Retail Marketers are learning that it’s content that drives search results and prospect engagement.   Whoever has more content thats both recent and frequently updated wins.

Blocking and Tackling simply means empowering your employees to talk about what they are doing…the products, the customers, the service….as Cramer said:  « You talk about your day ».

It [Business blogging]’s highly efficient because the blog content is frequent and free.   The ROI is easily measurable when compared to pay per click or any of your other traffic generating strategies.

hire_journalistsChris Baggott cannot be completly wrong… and if we look at new media next hiring opportunities, according to Jim Turner‘s last post (Bloggers for Hire), journalists (or any good blog writer in my opinion) may be the first beneficiaries of that trend serving as excellent bloggers for corporations in the very near future…

Blogging’s not dead… it may even be much alive and full of potential ;-)

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Network against crisis

Going through a Trendsspotting presentation on Slideshare about social media influencers’ predictions for 2009, I would like to focus on Dr. Taly Weiss first slide (Nb 17 in the presentation) :talyweiss_socialtrends2009

I personally like the idea that, in time of crisis, the only way to make it through is to be part of a community. Not only Social Network will provide social support to victims of the crisis, just like any human communities have been doing for ages, but I believe it is now possible to rely on a powerful multi-network support to find opportunities and relief.

Think how helpful your LinkedIn and Facebook network can be to find a new job, a new appartement or a new training opportunity, but also how websites like the Swiss-French http://www.radin.ch can help connect people willing not to spend too much money… This crisis, like the next ones, is a great chance to create interest and opportunity based networks to be stronger in difficult times. And maybe, social networking will not seem so superficial to some people after all :-)

Read also :
3 reasons why digital will triumph in the downturn by Tom Hespos

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