Following my previous post about Twitter, I read a report on a Harvard study about how and why people use Twitter.
The findings were surprising, as the survey’s authors put it…
It seems that there are some kind of gender issue in the way that men who twit have generally more followers than women. Here are the main conclusions of this survey :
- Although men and women follow a similar number of Twitter users, men have 15% more followers than women
- They found that an average man is almost twice more likely to follow another man than a woman
- On a typical online social network, most of the activity is focused around women – men follow content produced by women they do and do not know, and women follow content produced by women they know
- Among Twitter users, the median number of lifetime tweets per user is one. This translates into over half of Twitter users tweeting less than once every 74 days
- the top 10% of prolific Twitter users accounted for over 90% of tweets
One thing is sure for me… I do not understand more why people twit after that… I just realize that a lot of people probably tried it and … left it.
As the authors write it in the introduction of their post :
Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter’s purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing tool?
More to read about the Twitter phenomenon :
- Twitter in the New York Times (definition…)
- Is Twitter for Serious Marketers?
- Twitter: A Marketer’s Duct Tape (maybe the answer about why so many people use Twitter…)