In times when communication budgets are shrinking and everyone is thinking how to communicate efficiently without any money left… using emails could again be a good alternative for communicators and marketers.
However, everyone knows from having to go through tons of emails every day, that it is difficult to be actually read!
Ryan Buchanan from iMedia connection recently wrote a very comprehensive article about 11 email design best practices. Among these useful tips are different advices about email layout (think of your users reading mails on their mobile phones for example, or of those who do not display images… by choice or not…), but I especially liked the part about building the message …
Besides, you may find interesting to go through Silverpop‘s slides about Email Marketing Trends 2009 below :
More to read about emails :
- 4 lessons from a small-scale email campaign by Spencer Kollas