Archive for mars, 2009

Enseigner: un métier essentiel dans un monde en mouvement

A l’occasion du salon des étudiants de Lausanne, les 26 et 27 mars derniers, j’ai préparé un stand et du matériel promotionnel pour nous permettre d’évoquer les métiers de l’enseignement avec les étudiants présents dans ce salon.

Nous essayons en effet d’anticiper sur une probable pénurie d’enseignants dans le canton de Vaud ces prochaines années en raison des nombreux départ à la retraite annoncé (près de 50% du corps enseignant dans les 10 prochaines années).

ocde_edu_teacher_frSachant que les hautes écoles pédagogiques ne forment, à ce jour, pas suffisamment d’enseignants, nous avons déjà, dans certains secteurs une pénurie importante de maîtres formés (en allemand, anglais ou maths /sciences…). Cette problématique dépasse évidemment la « petite » région romande et, si l’on en croit les rapports de l’OCDE, par exemple, c’est une préoccupation importante pour une bonne partie des gouvernements des pays développés ou en voie de développement.

La présentation ci-dessous s’inscrit dans ce soucis de mieux faire connaîtres les particularités et les avantages qui caractérisent le métier d’enseignant dans l’école obligatoire vaudoise. Elle a été inspirée par différentes campagnes de marketing autour de cette profession en Grande-Bretagne, en Australie, en Belgique et en France, notamment.

Je reprendrai cette thématique de la communication autour du métier d’enseignant dans de prochains articles et donnerais des exemples des campagnes qui m’ont inspirées.

En complément, les articles et rapport établis en France depuis 2000 autour du métier d’enseignants sont intéressants:

Publicités

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AdaLovelaceDay – a great woman blogger

Given the opportunity to blog about a woman in technology whom I admire for AdaLovelaceDay, I will try to write a few lines about Stephanie Booth, a now quite renown blogger in Switzerland and beyond…

stephI first met the enthusiastic idealistic pink-haired Stephanie when I was working in a school near Morges in Switzerland. I was teaching English, History and Geography and, as a recruter for my high-school, I was looking for another English teacher. She sent her atypical CV and we decided to meet her with the headmaster. That was a great meeting with her passionate style of answering questions :-). Then, she taught teenagers for two years and that went quite all right… even if some of her students gave her a hard time…

She was the first to introduce a real reflection about the use of blogs in French class in a time when students were starting blogging and teachers didn’t even know what she was talking about… Eventually, she did convinced some of us teachers to have a look at the new media phenomenon… and I started blogging in Feb. 2008 after having attended a workshop on blogs given by Stephanie at Lift !

Now, she’s one of the few professional bloggers in French-speaking Switzerland and is also famous in the blogosphere with her blog – climbtothestars.org (since 1999!).

Read more about Stephanie’s work on the web :

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Good communication through email

In times when communication budgets are shrinking and everyone is thinking how to communicate efficiently without any money left… using emails could again be a good alternative for communicators and marketers.

However, everyone knows from having to go through tons of emails every day, that it is difficult to be actually read!

imedia_connectionRyan Buchanan from iMedia connection recently wrote a very comprehensive article about 11 email design best practices. Among these useful tips are different advices about email layout (think of your users reading mails on their mobile phones for example, or of those who do not display images… by choice or not…), but I especially liked the part about building the message …

Besides, you may find interesting to go through Silverpop‘s slides about Email Marketing Trends 2009 below :

More to read about emails :

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2009 social media marketing and PR

If you seriously think of compressing your marketing and communication budget, you have to read Marketing Sherpa’s 2009 Social Media Marketing & PR Benchmark Guide (executive summary in pdf)!

Well, if there are things you may know about the use of social media in PR and marketing, you may find some of the conclusions interesting (look at the charts) :

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So, now you are ready to train everyone in the office to use social media efficiently for the greater good of your organization, aren’t you?! However, you might discover that most of them already use them… everyday at work… without telling you :-)

But, if you want to stick to that old traditional website of yours, at least read Yann Gourvennec’s article on the 15 golden rules for web 2.0 websites… it may help…

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How do we expose ourselves online?

liftLast week at Lift conference 09, we had an interesting talk that relates quite well to the other article I wrote about « CV in a Google world » and the problem of displaying or not information about ourselves on the net.

Daniel Kaplan presented a survey called « Socio Geek » (Fing/FaberNovel -> 14’000 people) which tried to answer the following questions :

  • How do we expose ourselves online?
  • How do we choose our online friends?sociogeek

They organized the survey as a game play… asking people about what they would you display on the web (referring mainly to the display of information, picture, videos… on social networks).

They observe that people dsiplay information according to different kind of strategies :

  • – Traditional
  • – Exhib’
  • – Immodest

They draw the following conclusion, so far (the survey is still running and you can participate !):
-> We tend to network with people who have rather the same (or higher) status and values than we have  … which is not really a surprise, as far as I’m concerned. About the kind of information people are willing to display, take some time to read the results and the analysis :

And my profile in the survey :-)

sociogeek_results1

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Facebook maturing trends

It’s getting clearer every day, Facebook is going through an inevitable maturing process.

Oh yes, and I don’t mean getting more mature because of its five-year presence on the web, but it seems that an older generation is taking over the most popular social network among teenagers and students, so far…

An iStrategylabs survey shows that the 35-54 generations (X and Y if I remember well) is istrategylabssteadily increasing among Facebook users (2009 Facebook Demographics and Statistics Report: 276% Growth in 35-54 Year Old Users – by Peter Corbett, CEO of iStrategyLabs). Here are some facts :

1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report
2) The 55+ demo is not far behind with a 194.3% growth rate
3) The 25-34 year population on Facebook is doubling every 6 months
6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.
7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.

Take away? Parents and professionals are rapidly adopting Facebook. Should a marketer be concerned about this shift if they’re focused on youth marketing?

Facebook’s audience is reajusting to take into account the fact that older generations are trying to catch up on generational technology gap. In Time magazine, Lev Grossman is explaining Why Facebook Is for Old Fogies. Among the ten reasons, I completely agree with the following… being part of these users myself :oldies_facebook

1. Facebook is about finding people you’ve lost track of.
2. We’re no longer bitter about high school.
3. We never get drunk at parties and get photographed holding beer bottles in suggestive positions.
4. Facebook isn’t just a social network; it’s a business network. And unlike, say, college students, we actually have jobs.
5. We’re lazy. We have jobs and children and houses and substance-abuse problems to deal with. At our age, we don’t want to do anything. What we want is to hear about other people doing things and then judge them for it. Which is what news feeds are for.
6. We’re old enough that pictures from grade school or summer camp look nothing like us. These days, the only way to identify us is with Facebook tags. […]

oh_crap_facebookBut this new phenomenon may change the way younger users manage their profile on Facebook … To have an idea of what can happen (it happened to me by the way :-), take a look at « Oh Crap. My Parents Joined Facebook » !

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