Following my last post about 2008 Forrester Research survey and how corporate blogs are not trusted to get information on the web, I’ve been reading marketers’ ideas of how blogging can help manage corporate image without too much investment in time of financial stress.
On his blog, Chris Baggott (CEO of Compendium Blogware) explains how communicators can make the best of blogging in 2009… Here are some choice cuts :
this is why there is so much momentum for investment in a Corporate Blogging Strategy. Both B2B as well as Retail Marketers are learning that it’s content that drives search results and prospect engagement. Whoever has more content thats both recent and frequently updated wins.
Blocking and Tackling simply means empowering your employees to talk about what they are doing…the products, the customers, the service….as Cramer said: « You talk about your day ».
It [Business blogging]’s highly efficient because the blog content is frequent and free. The ROI is easily measurable when compared to pay per click or any of your other traffic generating strategies.
Chris Baggott cannot be completly wrong… and if we look at new media next hiring opportunities, according to Jim Turner‘s last post (Bloggers for Hire), journalists (or any good blog writer in my opinion) may be the first beneficiaries of that trend serving as excellent bloggers for corporations in the very near future…
Blogging’s not dead… it may even be much alive and full of potential ;-)