While working on a paper about corporate blogging, I will post a few article next weeks about corporate blogging trends for the coming months. That’s also a personal concern as I work in the public administration where blogging and external or internal two way communication is definitely not a standard :-)
Today’s article was found on CIO Today website and is dealing with Corporate blogging in a Chief Information Officer’s perspective.
One important concern for an organization willing to set up a corporate blog is to see where the benefits are. In this article, the author questions issues like productivity of employees reading and posting on the blog, visibility of the organization through such media and potential problems of adjusting a blog to the general communication concept.
I found this quite relevant to start asking the right questions about corporate blogging… and I will go and meet my boss right away :-)
Further readings :
- Corporate Blogging ROI: Now We’re Talking! (2007)
- Calculating the ROI of corporate blogging (2006)
- Corporate Blogs: Measure Their Value! (2005)