Yesterday, I was listening to a radio show dedicated to Science called « Impatience » on the Swiss national broadcast (rsr.ch). They invited a French philosopher called Michel Puech to talk about his new book « Homo sapiens technologicus » which deals with the integration of technology in human societies and related changes or challenges for the future.
On part of the interview was dealing with the fact that our society had chosen technology over Science… This has the following consequence that technology leads to Efficiency while Science is pursuing Truth.
Michel Puech does not seem to judge positively or negatively this fact, but pretends we have to be conscious of that choice. It does not yield the same results, obviously…
One thing is sure nowadays, among professionals communicators and marketers : efficiency is the master word… but what about truth ?
This maybe interesting to question that option for the near future, isn’t it?