As Brian Solis, a PR specialist, puts it, today, participating in online conversation can be critical for those who work in the field of communication. He designed a great conversation prism which helps chosing the right channel and assume the right position as a communicator.
Indeed. Conversations are taking place with or without you and this map will help you visualize the potential extent and pervasiveness of the online conversations that can impact and influence your business and brand.
Remember, participating in Social Media is more meaningful when you have a deeper understanding of anthropology and sociology and not just the social tools that facilitate interaction. This is about creating and cultivating relationships with people, online and in the real world, and these relationships are defined by mutual value and benefits.