Archive for mars, 2008

Webilus – carte (postale) du web

Suite à un article dans le Matin Dimanche (coup de coeur) je me suis amusé à surfer sur un site qui décoiffe le web : WEBILUS

Truffé d’illustrations qui permettent d’appréhender l’univers du web 2.0 de manière ludique et efficace ! Un petit détour dans les rubriques suivantes s’imposent :

Dans le même esprit, Common craft a choisi d’expliquer des choses compliquées de manière simple… et c’est assez concluant.
Une caméra, un marker, quelques bouts de papier et c’est le concept de social networking qui devient évident… par exemple!
Je cours montrer ça à ma femme :-)

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Top 10 web applications – success of UGC

Through a poll launched on the web by a small British company (Carsonified), 3000 web users voted for their preferred web application. Results were released in March 2008 and they are quite interesting in a perspective of user generated content (see previous post about it or another one in French) :

The top ten web applications rely on user generated content and/or on social networking, as shown below with the first six of them :

Again, this gives a good idea of what’s important now and part of the general tendency towards a more and more participative web communication.

It is clear for Carsonified that web applications people really like help them to communicate and share their experiences with others on a direct daily basis.

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User generated content – Communication & marketing 2.0

Having written a few posts about the media revolution and different aspects of user generated content (real or fake competition for journalists and media firms ?), I have found a few references about direct implications in marketing and communication… Here is a short list of a few pages :

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Internet top source of news for American ?

Following a Media/Zogby Interactive poll, we learn that two-third of Americans prefer getting information from Internet than from traditional sources of news like newspapers or TV. This shift is even more dramatic for people under 30 years old.

The following comment gives a good insight of the problem (from zogby’s site) :

« For the second year in a row we have documented a crisis in American journalism that is far more serious than the industry’s business challenges – or maybe a consequence of them, » said Andrew Nachison, co-founder of iFOCOS. « Americans recognize the value of journalism for their communities, and they are unsatisfied with what they see. While the U.S. news industry sheds expenses and frets about its future, Americans are dismayed by its present. Meanwhile, we see clearly the generational shift of digital natives from traditional to online news – so the challenge for traditional news companies is complex. They need to invest in new products and services – and they have. But they’ve also got to invest in quality, influence and impact. They need to invest in journalism that makes a difference in people’s lives. That’s a moral and leadership challenge – and a business opportunity for whoever can meet it. »

What has been commented in my previous posts makes sense in the light of the study reported above. I would personnally underline a few reasons, in my opinion, for this shift to Internet to get news :

– People get used to obtain more and more free material from Internet : music, movies and news are the most visible part of this phenomenon. Who will be willing to pay to be informed in the future ? And what consequences does it have on news departement financing ? Are we responsible, in a way, of the news production lack of financial independence ?

– As Internet allow a real interactivity between journalists and their audience, do « traditional journalists » have to quickly learn how to accept a new interaction with their readers or viewers in order to get their attention … and fulfill their needs for customized information ?

– When Andrew Nachison declares that news companies need to invest in journalism that makes a difference in people’s live, I am a little worried about media quality in the future regarding how they are financed by advertisers and investors. The latters’ interests are certainly not those of news citizen-consumers who need to be informed and not only entertained !

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