(Holm Friebe from the socialistic-capitalist joint-venture Zentrale Intelligenz Agentur in Berlin : new forms of cooperation and collaborative work in todays’ society -> The Hedonistic Company)
The seven NO rule :
No office (very informal places of work, sometimes working together, sometimes not…), no employees, no fixed costs, no pitches, no exclusivity (the company doesn’t own your whole life work), no working hours (you can work any time during the day, from whereever you are), no bullshit.
The work-work balance rule :
Balance between commercial and creative work, between work for clients and test projects designed for no one in particular.
The instant gratification rule :
use money as incentive, distribute profit, to push people to be creative and come to work… Paid according to the work done, no fixed salary, keeping 10% for the company’s hedonistic projects
The Pluralism of methods rule :
find technical solutions for social problems, Us online tools instead of meetings to collaborate and find solutions. Go for the most popular tools and not the more sophisticated ones, so anyone can use them (shared agendas, collaborative tools and blogs…)
The fixed ideas rule :
live up to your intellectual obsessions. Express and defend wildest ideas and obsessions.
The Responsabilities without hierarchies rule :
each project has to have on person in charge, but it can be anybody. The majority decides which one can be pursued and managed.
The Power of procrastination rule :
Don’t try to be too efficient. Good ideas will adapt and be productive even if you leave them aside for a time.
Marketing by Feuilleton
No advertising, no PRs, if you do something interesting, talk about it and it will get known fast.